{"id":3919,"date":"2019-06-19T12:39:22","date_gmt":"2019-06-19T10:39:22","guid":{"rendered":"https:\/\/www.sviluppomania.com\/it\/?p=3919"},"modified":"2022-06-26T18:42:53","modified_gmt":"2022-06-26T16:42:53","slug":"pixel-di-facebook-cos-e-e-in-cosa-consiste","status":"publish","type":"post","link":"https:\/\/www.sviluppomania.com\/it\/pixel-di-facebook-cos-e-e-in-cosa-consiste\/","title":{"rendered":"Pixel di Facebook, cos \u00e8 e in cosa consiste?"},"content":{"rendered":"

<\/p>\n

Pixel di Facebook, cos \u00e8 e in cosa consiste?<\/strong><\/h2>\n

 <\/p>\n

Facebook \u00e8 il pi\u00f9 grande strumento di pubblicizzazione online.
\nUtile e importante per le aziende che vogliono sponsorizzare la propria attivit\u00e0, spendendo poche centinaia di euro, ma raggiungendo una moltitudine di utenti potenzialmente interessati.<\/p>\n

<\/h2>\n

Cos \u00e8 pixel?<\/strong><\/h2>\n

Qualche settimana fa Facebook ha annunciato l arrivo del suo nuovo aggiornamento, Pixel, uno strumento che serve per monitorare l’andamento di una campagna Facebook e verificarne l’efficacia.
\nSi tratta di una riga di codice inserita nei siti web, che, determina una statistica dettagliata degli utenti che hanno visitato quel sito, misura le conversioni e migliora e ottimizza la pubblicazione di un’inserzione su Facebook.<\/p>\n

 <\/p>\n

Come impostare il Pixel di Facebook?<\/strong><\/h2>\n

Prima di tutto bisogna accedere al proprio account pubblicitario di Facebook, Facebook e cliccare sulla voce Pixel, nella sezione Business.
\nCliccare su crea un pixel, nominarlo, accettare le condizioni e proseguire.<\/p>\n

I requisiti per avere Pixel \u00e8 quello di avere un account Facebook pubblicitario.<\/p>\n

 <\/p>\n

Come sapere se un sito ha installato Pixel o se il tuo funziona correttamente?<\/strong><\/h2>\n

Usare l’estensione per chrome “Facebook Pixel Helper”.
\nIn questo modo, se il sito in cui stai navigando ha il Pixel attivo, l’icona sar\u00e0 blu e verde.<\/p>\n

Lo strumento Pixel \u00e8 fondamentale per misurare l’andamento di una campagna e di raggiungere una fetta di utenti interessati ai tuoi prodotti e servizi.
\nChe aspetti ad attivarlo?<\/p>\n

Scritto da Gabriella Ferrara<\/p>\n

 <\/p>\n

Stay Tuned!<\/p>","protected":false},"excerpt":{"rendered":"

Pixel di Facebook, cos \u00e8 e in cosa consiste?   Facebook \u00e8 il pi\u00f9 grande strumento di pubblicizzazione online. 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